Posted by hougansydney.com on Friday, November 24, 2017 Under: Economy
Henkel has partnered with Plastic Bank, a social enterprise that aims to stop the plastic spill into the ocean and provide opportunities for people living in poverty. Currently, new plastic collection centers are being built in Haiti, where communities will have the opportunity to earn money or obtain services by removing plastic waste from their local environment.
Henkel is the first large global consumer goods company that is associated with Plastic Bank, researching ways to incorporate the plastic collected in the packaging of their products in the future. With this partnership, Henkel goes a step further and aims to triple the value it creates in relation to its environmental footprint by 2030.
"We are convinced that our approach to sustainability is more important than ever," says Kathrin Menges, Executive Vice President Human Resources at Henkel and Chair of Henkel's Sustainability Council, adding, "We are pleased to partner with Plastic Bank to prevent waste plastics reach the ocean in Haiti and improve the lives of people living in poverty. "
A springboard of opportunities
The partnership with Plastic Bank is driven by Henkel's flagship beauty brand, Schwarzkopf, and the leading brands of the Laundry & Home Care business unit.
Initially it will focus on Haiti, where the lack of waste management infrastructure means that there is significant potential for positive impact. Local communities on the island will receive money, goods or services in exchange for collecting plastic waste.
The collected plastic is sorted and processed, and then integrated into recycling value chains such as Social Plastic®; material that has been verified by Plastic Bank to indicate that collectors received a price higher than the market for plastic waste.
"We are delighted to announce this partnership with Henkel and its major consumer brands," says David Katz, founder and CEO of Plastic Bank.
This new partnership is based on Henkel's existing activities related to sustainable packaging and recycling. In 2016, Henkel used recycled plastic in packaging for approximately 1.3 billion detergents; cleaning products for home and beauty and care person worldwide .
In addition, the new association complements the activities carried out through the initiative of the beauty brand Schwarzkopf, Million Chances, which helps girls and women around the world to create a positive future for themselves.
"Schwarzkopf and Plastic Bank share two key objectives: caring for the environment and improving people's lives," says Marie-Ève Schröder, Corporate Senior Vice President International Marketing at Henkel's Beauty Care division, adding that "together, we can create opportunities that improve the lives of people living in poverty, empowering people and
communities by providing access to reliable income. "
In : Economy